Meet VICI Girls: A Little VICI, A Lot of Magic

As your lives have grown, so has the VICI family. Many of you are moms now, and we’ve loved seeing your little ones become part of the story. They’re in your photos, beside you in the mirror, and right underfoot when you’re trying to decide what to wear.

Now, she’s getting a collection of her own.

VICI Girls brings the joy of getting dressed to the girls who’ve been watching you do it for years. Maybe that means coordinating outfits for the family holiday card or finding the perfect matching Christmas outfits for a party. Or maybe it means letting her take the lead, complete with her own color combinations, favorite accessories, and very strong opinions.

We know that the best part of watching her grow isn’t just seeing what she wears, it’s seeing who she’s becoming. And if she already has a signature style? Even better.

We didn’t want VICI Girls to feel like an entirely different world. We wanted it to feel like VICI, just in her size.

Think of the on-trend details you love in VICI’s new arrivals, reimagined for her. From sweet finishing touches to festive statement pieces, these are the looks she’ll want to twirl in, show off, and wear again the second they come out of the wash.

They’re made for every moment, big and small — holiday parties, family celebrations, and everything in between. And because we know how quickly kids grow, and how fast their favorite things can change, we made sure every piece feels special without the special-occasion price tag. 

You know that feeling when you spot a new arrival and immediately start planning where you’ll wear it? Now, she gets that moment too.

I still remember the plaid skirt and turtleneck combo my mom dressed me in for holiday photos as a little girl. I had a pink bow tied in my hair, and naturally, matching hot pink patent leather Mary Jane shoes. It’s funny how an outfit can stay with you just as vividly as the celebration itself.

That’s why the holiday season feels like the perfect time to introduce VICI Girls. It’s a season full of traditions, both the ones you grew up with and the ones you’re creating with your own family.

Think holiday parties, family dinners, school performances, and that annual photo that will require at least five retakes. For so many of you, VICI has been part of getting ready for those moments. Now, your little girl gets to find her own special look for them.

Our debut collection brings the holiday magic with rich textures, sweet details, festive colors, and a little shimmer. From dressed-up celebrations to impromptu living room dance parties, these looks will make the season feel even more special.

Getting ready together is a tradition all its own. She’s watched you choose your outfit, put on your jewelry, and do one last mirror check. Now, she gets to join in.

Our Mommy & Me holiday looks pair favorite VICI styles with mini versions made just for her, so you can coordinate for the family photo, twin at the holiday party, or make Christmas morning feel more special.

Whether you’re planning matching outfits for a special occasion or simply want a sweet moment you’ll both look back on, these looks make getting dressed together part of the memory.

Because one day, she’ll be picking out her own holiday outfit. For now, we want you both to enjoy the matching moments.

Consider this the start of something very special. VICI Girls will arrive in thoughtfully curated seasonal collections, each designed around the celebrations, milestones, and occasions worth dressing up for. 

Think of each launch as an event of its own: something to look forward to, plan outfits around, and get excited about together. And with every new season comes another chance for her to discover what she loves.

Want to be first in line for what’s next? Sign up for VICI Girls updates and hear about new collections before anyone else.

VICI Girls was inspired by the women who made VICI what it is today: you. The women who’ve shared their lives with us, made our pieces part of their memories, and shown us that getting dressed can be about so much more than clothes.

Now, we’re making room for the next generation. For the girls who are just discovering their style, the moms who get to watch it unfold, and the little moments that somehow become the big memories.

Thank you for letting us be part of your story. We can’t wait to be part of hers, too.

Our first VICI Girls collection is only here for the holidays. Find her favorites and make this season one to remember.