PRIVACY POLICIES

VICI Privacy Policy
Last Updated on May 12, 2025

VICI ("Company" "we," "us" or "our") respects the privacy rights and concerns of users of our website, products and services (collectively, the "Service"). The purpose of this Privacy Policy is to inform users of the Service of how we collect, use, share, and protect personal information and to outline your choices about your personal information. Please read through this Privacy Policy carefully. If you (1) select "ACCEPT" on the Privacy Policy pop-up, (2) provide your personal information to us via the Service; or (3) provide your personal information in communications with us, you consent to our use of your personal information as described in this Policy. This Privacy Policy is effective as of the date set forth above.

If you do not agree with the practices described in this Privacy Policy, please do not share your personal information with us. By sharing your personal information with us, you agree to our use of your information as described in this Privacy Policy.

This Privacy Policy answers the following questions:

Why do you need my information and what information do you collect?
How long do we typically retain information?
Why would VICI share my information?
What are my Privacy Rights?
Is there anything else I need to know about my Privacy Rights?

This Privacy Policy also outlines your choices about the collection and use of your personal information and provides you with other important information, including about how to communicate with us regarding your choices.

I. WHY DO YOU NEED MY INFORMATION AND WHAT DO YOU COLLECT?

We collect information about you in various ways, including through your communications with us, your interactions with our Services, technologies we use on our website, and through third parties, including social media platforms. Some of these are obvious, like when you provide us your information directly, (i.e. creating an account, shopping with us, communicating with us, or interacting with us on social media). These will always be obvious, and you'll know what you're providing us because you're the one creating an account, shopping with us and sharing your enthusiasm for VICI with us on our site and tagging us on social media.

In addition to those, we also may collect information about you through third parties, specifically through the following:

Third-Party Service Providers: We may collect personal information from third parties that support our business, including analytics providers, marketing partners, vendors who assist with providing the Services, and other third parties that we work with.
Automated Technologies: We and our third party service providers use automated technologies to administer the Service, track users' movements on our Website and analyze trends. Relatedly, Service may use cookies, tags, pixels and similar technologies ("Cookies") to provide, customize, evaluate, improve and protect the Service. Cookies are text files placed on your browser or device when you visit a website or use an app. This includes our own first-party Cookies and third-party Cookies of our service providers and marketing partners. Some of these Cookies may persist after you visit our website and would allow us to monitor your activity on other Shopify-connected websites outside of the Service. Cookies serve a variety of functions for you, like enabling us to remember your log-in information when you use our Service. You can find out more about Cookies and how they work by visiting Cookiepedia We use Cookies for the following purposes:

Strictly Necessary. These Cookies are necessary to make the Service run and enable basic functions like page navigation. They also help us identify and control trusted web traffic, as well as detect and prevent fraud or malicious activity. Finally, they ensure the Service responds to your instructions, such as remembering items you have added to your cart.
Performance and Analytics. Cookies help us analyze how you interact with our Sites and Apps to improve user experience and functionality.
Cookies. We also use Cookies to remember your preferences and customize your user experience. For example, these Cookies can remember your log-in information so you don't have to sign in every time you return to the Service.
Targeted Advertising. Cookies allow us and our marketing partners to deliver advertisements and marketing communications that are relevant and meaningful to you. For instance, we may use Cookies to monitor your activity on other Shopify-connected websites to determine your interests. Some of our marketing partners may use these cookies to build a profile of your interests, target advertising on our Service or others, and measure the efficiency of advertisements.

If you want to keep cookies from tracking your activity on our website or visits across multiple websites, you can set your browser to block certain cookies or notify you when a cookie is set. If you block cookies, certain features on our website may not work. You may opt-out of interest-based advertising in general by visiting the Digital Advertising Alliance's, or Network Advertising Initiative's websites. While Cookiepedia, Digital Advertising Alliance, and the Network Advertising Initiative's websites are a good start, you should take time and care to confirm the information on those websites, and we do not vouch for the accuracy of their information. We are not responsible for the completeness, effectiveness, or accuracy of any third party opt-out options or programs.

These third party methods of collecting information about you helps us ensure our Service works (i.e. remembering what's in your cart) and can help us suggest products for you.

For additional information on what's collected, how and why, please see the below. Otherwise, skip ahead to our provision on how long information is held for.

Identifiers: This includes information like your name, postal addresses, account name, internet protocol address, phone number, email address, online identifiers, such as our social media handles, and information you share in public open forums on social media.

How do we get this? Directly from you, through your use of the Service or interactions with VICI over social media, as well as through third parties like our vendors, or marketing service.
Why do we need to know this? To communicate with our customers, fulfill the purposes of the Service, marketing to you inform you of our new products, services and offers, provide you targeted advertising and marketing communications, running promotions and sweepstakes, provide you with access to a loyalty program, provide you information about VICI, complete transactions with our customers, and improve your customer experience.

Protected classification characteristics under California or federal law ("Protected Characteristics"): This includes things like your age and gender.

How do we get this? We collect this directly from you, either through your use of the Service or interactions with VICI over social media. The only Protected Characteristics we will collect are age (to verify you are old enough to make an account) and gender. We receive these characteristics directly from you, as well as through third parties like outbound marketing vendors and others where you may have made an account.
Why do we need to know this? To verify you can make an account under our Terms and Conditions and to improve your customer experience.

Personal Characteristics protected under California Customer Records statute (Cal. Civ. Code § 1798.80(e)): This includes things like your name, signature, physical characteristics or description, address, social security number, telephone number, credit card number, debit card number, or any other financial information. Some personal information included in this category may overlap with other categories.

How do we get this? Directly from you through your use of the Service, interactions with VICI over social media, as well as through third parties like outbound marketing vendors and others
Why do we need to know this? To communicate with our customers, fulfill the purposes of the Service, marketing to you informing you of our new products, services and offers, providing you targeted advertising, running promotions and sweepstakes, provide you with access to a loyalty program, provide you information about VICI, complete transactions with our customers and improve your customer experience. Social Security numbers are only collected for prize winners under any sweepstakes. This is used to file tax documents associated with the distribution of any prize to the prize winners.

Commercial Information: This includes things like purchase and return data, information you share with our customer service, including our artificial intelligence-powered chatbot, survey responses, feedback, choices you make with respect to communications we sent to you or how we use your data, account program information, and size, fit and product preferences. Some personal information included in this category may overlap with other categories.

How do we get this? Directly from you, as well as through third parties like our vendors that assist with our sales and marketing.
Why do we need to know this? To communicate with our customers, combat fraud, identify you, help you keep a record of your purchases, help the Service remember you and your shopping cart; fulfill the purposes of the Service, complete transactions with our customers, improve your customer experience, and better develop the Service and our products.

Geolocation Data: This includes things like physical location or movements.

How do we get this? Directly from you from your use of the Service or interactions with VICI on social media, as well as through third parties like outbound marketing vendors and others.
Why do we need to know this? To communicate with our customers, prevent fraud, fulfill the purposes of the Service by shipping products to you, marketing to you informing you of our new products, services and offers, providing you targeted advertising, running promotions and sweepstakes, provide you with loyalty programs, provide you information about VICI, assist you with tracking your purchases, complete transactions with our customers, improve your customer experience, and better develop the Service and our products.

Sensory Data: This includes things like audio, electronic, visual or other similar information.

How do we get this? Directly from you through your interactions with the Service and social media pages owned or run by VICI, as well as through third parties like outbound marketing vendors and others. For instance, we may collect sensory data when you interact with us via social media or post a video review of our products.
Why do we need to know this? To communicate with our customers, fulfill the purposes of the Service, display your reviews of our products, improve your customer experience, and better develop the Service and our products.

Internet/Electronic Activity: This includes things like your browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.

How do we get this? Directly from consumers you, through Cookies, as well as through third parties like outbound marketing vendors and others.
Why do we need to know this? To fulfill certain purposes of the Service (i.e. remembering what is in your shopping cart), combat fraud, marketing to you informing you of our new products, services and offers, determine your interests, providing you targeted advertising, running promotions and sweepstakes, provide you with loyalty programs, provide you information about VICI, complete transactions with our customers, improve your customer experience and better develop the Service and our products.

Interferences drawn from other personal information ("Inferences"): This includes things like your preferences, characteristics, psychological trends, predispositions, behavior, and attitudes.

How do we get this? We glean this from our interactions with you on the Service, through Cookies, and social media, as well as through third parties like our vendors and others.
Why do we need to know this? To improve your customer experience and better develop the Service and our products.

II. HOW LONG DO WE TYPICALLY RETAIN INFORMATION?

While it may differ depending on your relationship with us and your use of the Service, we will typically retain your information for the duration of our business relationship, unless we are instructed by you to delete your information, or we are otherwise required to delete your information under law. Nonetheless, some information may be deleted from our servers when they no longer become relevant to your continued relationship with us, for example, you delete your registered account for our Service.

VICI reserves the rights to retain information as necessary to improve the Service, respond to legal requests or comply with other legal or commercial requirements. You may have the opportunity to opt-out of certain communications and modify any demographic information you've provided. Upon an event requiring deletion of your account data under law, VICI deletes all the above-mentioned data in its possession within a reasonable timeframe. VICI does not verify the correctness of personal data.

In some cases, we may not be able to delete your personal information, and will retain and use your information as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of the Service. We take reasonable steps and appropriate measures to protect data from loss, misuse, unauthorized access, disclosure, alteration, and destruction.

III. WHY WOULD VICI SHARE MY INFORMATION?

There may be times we need to share your information. For instance, we may share personal information with parties to business transactions such as those we deal with in mergers, acquisitions, joint ventures, sales of assets, reorganizations, divestitures, dissolutions, bankruptcies, liquidations, or other types of business transactions. In these types of transactions, personal information may be shared, sold, or transferred, and it may be used subsequently by a third party. In addition, we may need to disclose your personal information when it is necessary to identify, contact, or bring an action against people causing you, VICI, or others harm, or it's otherwise required under law. However, both of these are unique circumstances and are not a routine sharing of your information.

We may also share information we collect about you with third parties for other business purposes, like making sure you receive rewards, completing transactions, or confirming your identity.

For instance, VICI utilizes third party vendors, service providers, contractors, or other third parties to provide you different aspects of the service or address issues on the service. These parties will have to be provided your personal information as described below. For instance, if you purchase an item on the service, a service provider will be needed to assist in processing your payment, and a third party vendor may similarly be utilized when you leave online reviews on the service, or a contractor to automatically issue you gift cards or rewards for your purchases.

Other third party vendors, service providers, contractors, or other third parties may need your usage data to prevent fraud, confirm transactions, or otherwise address technological issues on the service.

Finally, VICI may utilize third parties (like outside marketing vendors), to assist VICI in its marketing efforts, and may be required to distribute your information to the marketing provider providing the service.

In any case, VICI shall endeavor to ensure that each third party vendor, service provider, contractor or other third party receiving your information is bound to secure your information to the same extent VICI would, and that such parties use reasonable security measures for your benefit.

We may also share aggregated or anonymized information with third parties, including our service providers, for their analytics and/or marketing uses or for any other lawful purpose. This type of information cannot be used to identify you personally. Our policy is to require that third parties we share your personal information with protect that information consistent with this Policy and applicable law.

For additional information on what's shared, with who, and why, please see the below. Otherwise, skip ahead to our provision on your rights.

Identifiers: This includes things like your name, postal address, account name, internet protocol address, and email address.

Who do we share this with? Our service providers including: data analytics providers, marketing partners, marketing vendors, and operating systems and platform providers.
Why is this shared? To fulfill the purposes of the Service by completing transactions with our customers, issue rewards or discounts to our consumers, combat fraud, confirm your identity, and allow VICI to improve its Service and products.

Protected classification characteristics under California or federal law ("Protected Characteristics"): This includes things like your age and gender.

Who do we share this with? Our service providers including data analytics providers and operating systems and platform providers.
Why is this shared? To fulfill the purposes of the Service by completing transactions with our customers, issue rewards or discounts to our consumers, combat fraud, confirm your identity, and allow VICI to improve its Service and products.

Who do we share this with? Our service providers including: data analytics providers, payment processors, and operating systems and platform providers.
Why is this shared? To fulfill the purposes of the Service by completing transactions with our customers, issue rewards or discounts to our consumers, combat fraud, confirm your identity, and allow VICI to improve its Service and products.

Commercial Information: This includes things like products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. Some personal information included in this category may overlap with other categories.

Who do we share this with? Service providers including marketing partners, payment processors, marketing vendors, data analytics providers and operating systems and platform providers.
Why is this shared? To fulfill the purposes of the Service by completing transactions with our customers, showing your reviews of our products, issue rewards or discounts to our consumers, combat fraud, confirm your identity, and allow VICI to improve its Service and products.

Geolocation Data: This includes things like physical location or movements.

Who do we share this with? Our service providers including marketing partners, marketing vendors, other individuals on social media platforms, contractors, data analytics providers and operating systems and platform providers.
Why is this shared? To fulfill the purposes of the Service by completing transactions with our customers, issue rewards or discounts to our consumers, combat fraud, confirm your identity, and allow VICI to improve its Service and products.

Sensory Data: This includes things like audio, electronic, visual or other similar information.

Who do we share this with? Other customers, our service providers including marketing partners, other individuals on social media platforms, marketing vendors, data analytics providers and platform providers.
Why is this shared? To display your video reviews to other customers; and to better develop our marketing and promote our Service and products.

Internet/Electronic Activity: This includes things like your browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.

Who do we share this with? Our service providers including data analytics providers and operating systems and platform providers.
Why is this shared? To fulfill the purposes of the Service, combat fraud, improve our Service's systems, and complete transactions with our customers.

IV. WHAT ARE MY PRIVACY RIGHTS?

You may have certain rights under state laws as we describe below. VICI respects its consumers privacy rights, and will assist its consumers to enforce those rights according to the provisions below:

A. NOTICE TO CALIFORNIA RESIDENTS

California Residents: Your Request Rights

If you are a California resident, you should be aware that you have certain special rights regarding your information and may request the following.

If you are a California resident, you may request that we disclose the following:
1. The categories of personal information it has collected about that consumer.
2. The categories of sources from which the personal information is collected.
3. The business or commercial purpose for collecting, selling, or sharing personal information.
4. The categories of third parties with whom the business shares personal information.
5. The specific pieces of personal information it has collected about that consumer.
If you are a California resident, we are obligated to make additional disclosures if we choose to sell or share your data for business purposes. We do NOT provide your personal information to other companies for money. We do, however, share your personal information with companies that help our business, including marketing and advertising companies that support our marketing and advertising efforts. Even though we do not share personal information for money, California law may consider our sharing of certain categories of your personal information to personalize products or services we offer you or to support our marketing efforts, as a "sale." We never knowingly "sell" the personal information of anyone under age 16. We may also partner with various companies and individuals online and exchange information with them as part of our marketing efforts.
If you want to opt out of the "sale" of your personal information or limit how we share or disclose your information, you may submit a request through our online form or contacting us at privacy@vicicollection.com.and adjusting the settings for each device and browser you use with the Site .
We will disclose the following at your request:
1. The categories of personal information that the business collected about the consumer.
2. The categories of personal information that the business sold about the consumer and the categories of third parties to whom the personal information was sold, by category or categories of personal information for each third party to whom the personal information was sold.
3. The categories of personal information that the business disclosed about the consumer for a business purpose.
If you are a California resident, you may also make a request to delete the information we have collected about you. Please note that even though we will delete your information, we will have to retain some information about you to catalogue that your request was received and complied with.
Opt-out of receiving marketing communications from us; however, you may still receive administrative communications regarding our services.
Opt-in to certain financial incentive programs we may offer related to the collection, sale, or deletion of your Personal Information.
If you are a California resident, you may also request that we correct any entries of personal data that we currently have about you.
If you are a California resident, you have the right to have an authorized agent make requests on your behalf. If you wish to permit an authorized agent to make requests on your behalf, please authorize them by sending us a signed letter including your name, email, your agent's name, and your agent's email authorizing your agent to our Privacy Compliance Officer at the address below. We may then respond to you by email, to verify your identity with us through before responding to a request by your agent.

You will not be discriminated against for exercising your rights under the California Consumer Privacy Act.

Request Methods for California Privacy Rights.

You can make requests related to the following California privacy rights using our online form:

Right to Know;
Correct my Personal Information;
Opt-Out of Sale of Personal Information;
Delete My Personal Information;
Do Not Share My Personal Information;
Designate an Authorized Agent.

You may also contact us by mail using the details provided below:

VICI Attn: Privacy Compliance Officer
1340 Treat Blvd., Suite 410
Walnut Creek, CA 94597

Please be aware that we do not accept or process requests through other means (e.g., via fax, social media, phone, chatbot, etc.).

When you make a request, we may ask you to provide verifying information, such as your name, email, or phone number. We will review the information provided and may request additional information via email or other means to ensure we are interacting with the correct individual. Please also be aware that making any such request does not ensure complete or comprehensive removal or deletion of Personal Information or content you may have posted, and there may be circumstances in which the law does not require or allow us to fulfill your request.

Our Use of Sensitive Personal Information.

We do not collect or process sensitive personal information, as defined by California law, for the purpose of inferring characteristics or use or disclose sensitive personal information for purposes other than those permitted by law.

B. STATE PRIVACY RIGHTS

Depending on your state of residence, you may have privacy rights under your state's laws, which may include making requests to disclosed what we've collected about you, how it's been shared, correct your information, delete your information or opting out of marketing. If you want to enforce a privacy right under your state's laws, please contact us at our address below detailing: (1) your name, email address previously provided to us, and state of residency; (2) the request made; and (3) the basis for the request. Again, when you make a request, we may ask you to provide verifying information, such as your name, email, or phone number. We will review the information provided and may request additional information via email or other means to ensure we are interacting with the correct individual. Please also be aware that making any such request does not ensure complete or comprehensive removal or deletion of Personal Information or content you may have posted, and there may be circumstances in which the law does not require or allow us to fulfill your request.

To make a request, please either use our online form or email us at privacy@vicicollection.com and include "State Privacy Right" in the subject line or by mail at:

VICI Attn: Privacy Compliance Officer
1340 Treat Blvd., Suite 410
Walnut Creek, CA 94597

C. NOTICE TO EU RESIDENTS

As a European Union Resident, you enjoy certain protections under the Global Data Protection Regulation or GDPR. The GDPR is a new piece of legislation applying to users residing within the European Union. In compliance with the GDPR, We want to inform you regarding the following:

Personal Data We Collect from EU Residents

In this Policy, "Personal Data" means any information relating to an identified or identifiable individual. We may collect Personal Data about you from various sources described below.

Information Provided By You:

Account Information. If you create an account to use our Services, we collect Personal Data related to its creation and the usage of our Services via this account. When you sign up, you may provide us with your name, email address, password, mobile phone number, interest, and other account information.
Communications. When you contact us via a contact form, email, or other means, you provide us with Personal Data, such as your name and contact details, and the content, date, and time of our communications.
Support Information. When you request technical support services, we will process your Personal Data such as your name and the contact details you use to contact us, as well as information on the reasons for your support request, and any additional information you may provide in that context.
Careers. If you apply for a job with us, you may provide us with your resume, name and contact details, and any other information that you submit to us. If you become an employee, we collect additional information, such as your family information, beneficiary selections, and banking information, for employment, payroll, and benefit purposes.

Where applicable, we may indicate whether and why you must provide us with your Personal Data, as well as the consequences of failing to do so at the time the data is collected.

Information Collected from Other Sources:

Third Parties. We obtain Personal Data about you from third parties, such as outbound marketing vendors and others. This information may include outbound marketing lists and other similar information.

Information We Collect by Automated Means:

Social media. We may collect Personal Data via social media tools, widgets, or plug-ins to connect you to your social media accounts. These features may allow you to sign in through your social media account, share a link, or post directly to your social media account. When you visit a website that contains such tools or plugins, the social media or other service provider may learn of your visit. Your interactions with these tools are governed by the privacy policies of the corresponding social media platforms.
Cookies. We collect Personal Data via cookies and similar technologies.

How We Use Personal Data

We use the Personal Data we collect for the following purposes:

Providing the Services, including to operate, maintain, support, and provide our Services.
Communicating with You, including to contact you for administrative purposes (e.g., to provide services and information that you request or to respond to comments and questions) or to send you marketing communications, including updates on promotions and events, relating to products and services offered by us.
Personalization, including to customize our Services to you and provide you with the most relevant marketing and advertising materials.
Analytics and Product Development, including to analyze usage trends and preferences in order to improve our Services, and to develop new products, services, and features.
Customer and Vendor Relationship Management, including to track emails, phone calls, and other actions you have taken as our customer or vendor.
Aggregation. We may aggregate or otherwise de-identify Personal Data and use the resulting information for statistical analysis.
Administrative and Legal, such as to address administrative issues or

V. IS THERE ANYTHING ELSE I NEED TO KNOW ABOUT MY PRIVACY RIGHTS?

A. VICI Bucks and Notice of Financial Incentive.

We provide special offers to our customers via our VICI Bucks program, where, on occasion and if your order meets the minimum requirements, we may submit an e-gift card to you through the email you used to make your purchase. There is also the VICI Social Club Program, which may also offer you gift cards and discounts from time to time, associated through the email you used to make your account. Participation in these program are not essential, but we will need to have your email on file (and account information for the VICI Social Club Program) in order to submit the gift cards and discounts to you. Please note that if you delete your account or otherwise request the deletion of your personal information, you may not be able to participate in these programs.

While we do not assign a monetary value to the personal information we collect as part of our promotions, we do receive value in the form of customer loyalty and increased purchase engagement. Considering this value to VICI, we considered the revenue generated, continued purchases from our customers, less expenses associated with the promotions and benefits offered. This value varies by member depending on the purchases made, and how those purchases are made (in person or online).

B. Children

Our Services are not directed to children, and we do not knowingly collect Personal Information from children under the age of 16. If you learn that a child has provided us with Personal Information, then you may contact us as indicated above.

C. Do Not Track Signals

VICI does not currently take steps to respond to browsers' "Do Not Track" signals as no uniform standard to respond to such signals has been developed at this time.

D. Opting Out of Text Marketing and Notifications

By entering your phone number in at checkout and initiating a purchase, subscribing via our subscription form or a keyword, you agree that we may send you SMS and mobile text messages relating to your order, abandoned cart reminders, product returns and text marketing offers. The number of text messages will vary and no purchase is necessary. You acknowledge that consent is not a condition for any purchase.

If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us. You may also opt-out by sending a request via email to privacy@vicicollection.com with the phone number you wish to opt-out.

For any questions please contact us for more information at privacy@vicicollection.com. If you wish to opt out please follow the procedures above. Message and data rates may apply. Note that if you unsubscribe from receiving text marketing messages, we may still send you transactional text messages about your account or any services you have requested or receive from us (e.g., account verification, technical and security notices, purchase-related communications).

E. Opting Out of Direct Mail Marketing

We may reach out to you for direct marketing, but we only want to reach out to you if you want to hear from us. If you don't want to receive direct marketing from us, or any of our vendors, partners, or opt out of our rental or exchange of your information with other marketers, please let us know. You can call us at (844) 478-8424 or email us at privacy@vicicollection.com. Please make sure to include your full name, email, mailing address, and let us know what you don't want to receive.

For instance, you can tell us:

I prefer not to receive direct mail advertisements, such as periodic catalogs and mailings regarding products and services, special promotions or upcoming events.
I prefer not to have my contact information provided to third parties for their marketing purposes.

You can also click the designated link at the bottom of any email advertisements.

Please note that if you want to remove or update your contact information, it may take approximately five days after an email request, and 6-8 weeks after any postal request.

Further, even if you opt out, we may need to contact you to respond to your questions, issues with your order, or something else, even if you opt out of marketing communications.

PRIVACY POLICIES

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